B2B content writing
that gets cited,
ranked, and read.

Ujjwal Srivastava is a B2B content strategist and Head of Content at Magnaitic, where he leads editorial output across SEO, AEO, and GEO. He holds a master's in English Literature and specialises in product-led content, tech journalism, and founder ghostwriting. Outside work, he is a hybrid athlete, musician, and essayist.

A B2B SaaS content strategist decides what gets written, why it gets written, and how it connects to a buyer's journey before anyone types a word. Content writing executes on that plan. Strategy builds it.

In practice, this means keyword and intent mapping across funnel stages, editorial angles that differentiate from competitors, and content architecture that supports both SEO and AI discovery. Every piece serves a commercial purpose. Not just a publishing calendar.

GEO (Generative Engine Optimization) is the practice of structuring content so that AI assistants such as ChatGPT, Perplexity, Google AI Overviews, and Gemini pull from and cite it when answering user queries. AEO (Answer Engine Optimization) focuses specifically on matching the question-and-answer format that AI engines use to retrieve information.

Traditional SEO targets the ten blue links. GEO and AEO target the answer that appears above them, which is increasingly the only result a user reads. For B2B SaaS brands, this means content built to appear in Perplexity citations and Google AI Overviews, reaching buyers before they ever click a link.

Ujjwal Srivastava (writing as Ujjwal Rawwn Srivastava, pen name rawwn) has published three books and several critical academic papers.

Books

The Satanic Rhapsody (fiction novel) and two poetry collections: Finding Home and Dreamscaping Reveries.

Critical papers

"The Art of Self-Disclosure: Confessional Poetry in Contemporary Literature," "Sound, Silence, and Sanity: A Literary Reading of Pink Floyd's The Dark Side of the Moon," and "The Comfort of Ruin." Full papers available at academia.edu.

Ujjwal holds a BA in English Language and Literature from Amity University and an MA from National PG College, University of Lucknow. His grounding in literary analysis and critical theory shapes how he approaches content architecture, editorial voice, and reader psychology.

Yes. Founder ghostwriting is one of Ujjwal's core freelance services. He works with startup founders and executive leaders who have strong domain expertise but limited time or structural capacity to write consistently, translating their ideas into LinkedIn long-form content, thought leadership essays, and founder-voice articles that build real professional authority.

A typical engagement starts with a voice extraction conversation, moves into a defined content angle, and produces pieces that sound like the founder at their clearest. Confidentiality is maintained by default. Reach out at work@ujjwalsrivastava.com to discuss scope.

Ujjwal has written B2B content across cybersecurity, AI and machine learning, SaaS platforms (productivity, HR, finance, marketing), developer tooling, and the creator economy. His work spans product-led articles, SEO blog content, buying guides, and comparison pieces across multiple editorial standards.